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Paint: Plays Well Together, pt. 2

In a fatigued world where people are looking for nurturing and comfort, paint companies have presented colour palettes that turn the home into a big hug.

Be Well | DULUX

“Even before the pandemic hit, Canadians were longing for more simplicity and restfulness after decades of overstimulation and overconsumption,” said Mitsu Dhawan, PPG marketing manager, Dulux Paints by PPG. “The coronavirus strengthened consumers’ cravings for a slowed-down lifestyle, where human connection and mental and physical well-being are priorities.” The Be Well collection features three main hues infused with soft, nostalgic neutrals: Transcend, a mid-tone sandy brown; Big Cypress, a shaded ginger with persimmon undertones; and Misty Aqua, a watercolour cerulean blue.

Dulux: Big Cypress

Emerald Designer Edition | Sherwin-Williams

This launch isn’t so much about colour as finish. Formulated to enhance their existing Emerald line of paints, the new UltraWhite Base allows for brighter whites, excellent coverage, and a new gloss sheen for better finishes on trim, cabinets and doors. “Emerald Designer Edition is self-priming and provides excellent washability and protection against burnishing for lasting color and sheen,” says Rick Watson, director of product information.

Sherwin-Williams: Gypsum

Fresco and Marrakech | Pure & Original

While exploring different suppliers of lime-based paints, the Montréal-based importer and retailer Ramacieri Soligo was impressed by Pure & Original, a family-owned Belgian company that makes natural, sustainable and environment-friendly paints in rich natural pigments and range of finishes. Two collections caught Ramacieri Soligo’s attention: the streaked or cloudy effects of Fresco, depending on brush motions during application; and the matte-concrete or soft tadelakt appearance of Marrakech, based on a blend of lime and plaster.

Ready to Roll (RTR) | Premier

Available at Canadian Tire, RTR is Canada’s first ever “paint in a bag” that comes engineered with an easy-to-carry handle, built-in spout and easy-open screw cap. RTR’s pre-mixed paint line offers 14 colours, spanning from neutrals like Eggshell and Latte to bolder colours like Poppy and Fresh Juice.

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