W Studio collaborates with Karim Rashid on Digipop Collection of Fine Carpets

Toronto design firm, W Studio, and Karim Rashid have joined forces to collaborate on the recent Digipop Collection. The Digipop Collection is a showcase of high-definition designs printed on the finest wool carpets to emphasize and transform the artwork for residential and commercial projects.

W Studio Interior
Photo credit: Michael Rogers/ Dolce Media Group

Characterized by a juxtaposition of form, colour, and patterns, as well as three-dimensional optical topographies, the carpets in the Digipop Collection could be used both as floor coverings or displayed as acoustic wall art.

Founded and led by Alan Pourvakil, W Studio believes in giving back to the community and participating in many philanthropic endeavors. W Studio’s artistry, craftsmanship, and variety have won more than 30 national and international design awards as a coveted partner to leading designers and architects. Karim Rashid is one of the most prolific designers of his generation with more than 4,000 designs in production and has worked in more than 40 countries with such clients as Veuve Clicquot, Umbra, Samsung, Citibank, Sony Ericsson, and Hugo Boss.

“I love the diverse technologies Alan has and the range of fabrics and methods to produce almost any carpet design one can imagine,” said Rashid. “Together, we are the perfect union of smart design and premium materials while embracing the full potential of contemporary technology.”

“We were proud to collaborate with Karim Rashid, and it, once again, illustrated the importance of working with great designers,” said Pourvakil. “I strongly encourage anyone who is considering an appointment with W Studio to work with a designer in considering your creative choices, because if they can dream it, we can make it, and exceed everyone’s expectations. The knowledge, expertise, and skill of a designer working on your behalf in selecting the fine carpet that is the right fit for your home and personal style is an extremely important aspect of the process.”