IKEA celebrates festive family gatherings with a new collection
IKEA Canada welcomes a new collection inspired by the colours and patterns of the Middle East. The vibrant production, entitled LJUVARE, celebrates festive family get togethers that embrace warm days and cool starry desert nights.
The collection spotlights warm earth-toned hues, geometrical patterns and rich gold tones with products hat include decorative dinnerware, textiles and ambient lighting. The collection also uses a unique a design technique called chasing, where a hammer is pressed into the metal which creates a hand-crafted geometric finish.
“Spring is traditionally a time of celebration, with many joyful occasions such as Ramadan offering an opportunity to unwind, indulge and embrace positivity. While we remain hopeful that spring will be a time when we can reunite with loved ones, we appreciate that some celebrations might be a little different to normal,” says IKEA.
LJUVARE was created in collaboration with Lebanese designer, Nada Debs. By combining Nada’s contemporary design based on traditional Middle Eastern patterns along with IKEA’s approach to Democratic Design, IKEA considers LJUVARE a festive collection celebration that everyone can embrace.
This collection will be sold in select IKEA Canada locations including Richmond, Calgary, Etobicoke, North York, Vaughan and Montreal.