WETSTYLE opens its flagship showroom to the public
WETSTYLE opened its newly constructed 11,600 sq. ft. showroom, located in Saint-Bruno-de-Montarville on Montreal’s South Shore, to architects, designers, and the general public for the first time.
Designed by Atelier Moderno, and recipient of the Grands Prix du Design 2020 award, the showroom is filled with distinct and intimate spaces, each highlighting an individual product.
“We are very proud to welcome customers to this facility that was designed to showcase our values as a brand,” says Mark Wolinsky, President of WETSTYLE. “We look forward to showing local specifiers and customers what we do.”
The showroom exhibits 19 bathtub models, 9 furniture collections, and more than 30 sink models to choose from, many featuring WETSTYLE’s proprietary WETMAR BiO material, recognized by GOOD DESIGN for Green Innovation as the industry’s first recipe for soy and mineral stone used in the fabrication of composite bath fixtures.
From the seashell-inspired design of the Couture bathtub, to the modular M Collection and the Round Platter accessory, the products on display also include the Stelle Vanity collection, Mood bathtub, and Feel shower bases.
The contemporary space features non-obtrusive walls that isolate each product zone in vignette-like fashion, invoking sentiments of environments reflective of the products in use. Atmospheric lighting sets the mood of each product zone via strips and spotlights, reflecting off of a porcelain floor with marble-esque qualities that embrace the sophistication of the company’s high-end, handcrafted, made-to-order products.
“The showroom is the face of our beautiful finished products, and we have succeeded in creating a space that captures the essence of that beauty,” adds Wolinsky. “It’s also a vehicle for exhibiting the tremendous level of detail, craftmanship, and passion invested in the making of our award-winning products.”