Cersaie building new Contract Hall for upcoming in-person show
Cersaie organizers have announced that this year’s in-person show is set to take place from September 27 to October 1, 2021 at the Bologna Exhibition Centre. Now in its 38th year, the show will be adding a few new features, including Cersaie Digital, a three-week online event, and a new exhibition space called the Contract Hall.
The Contract Hall has a C-shaped layout — a letter that stands for Contract as well as the concepts of Connection and Concreteness. At the centre of this space stands Archincont(r)act, a 2,000 square metre plaza hosting ten international architecture firms that will create a new B2B area, designed to support networking between exhibitors in the contract sector and design clients operating in the real estate industry.
The firms include: Archea Associati, Florence; Archilinea, Sassuolo (MO); Caberlon Caroppi Architetti Associati, Milan; Iosa Ghini Associati, Bologna; Lombardini22, Milan; NOA* Network of Architecture, Bolzano and Berlin; One Works, Milan; Pininfarina Architecture, Turin; Studio Bizzarro & Partners, Ravenna; and THDP, London (UK).
Surrounding these practices, in an area representing a stylised international plaza, are the exhibition spaces assigned to industrial companies operating in the fields of kitchens, interior and exterior finishes, lighting technology and home automation, outdoor design and wellness.
The B2B exhibition format adopted in the Contract Hall has been tested over seven editions of Cersaie and received an Honourable Mention at the Compasso d’Oro awards in 2020.
For more information, visit: https://www.cersaie.it/en/.