Sherwin-Williams introduces a product portfolio for High Performance Flooring

Sherwin-Williams announced a newly organized product portfolio for High Performance Flooring, consisting of a new naming system and colour palettes.

The new product naming system brings together product families from several previous product lines, many of which were sold under the General Polymers name. The portfolio is organized by chemistry (e.g., epoxy, elastomeric, urethane) and further subdivided by function (e.g., decorative, heavy-duty flooring for pharmaceutical, research and biotech facilities).

While the General Polymers name is being retired, the products themselves will remain exactly the same. Along with the new naming system, there are four new High Performance Flooring colour palettes corresponding to four types of blends: Deco Quartz, Deco Flake, Resuflor Topcoat Metallic and Terrazzo. The four colour palettes consist of updated shades organized from cool to warm blends.

Featured colours in the new palettes, however, are only a place to start. The High Performance Flooring team can generate a variety of custom blends or colour matches, including matches to other industry colour systems.

“Designers, architects and specifiers who work with Sherwin-Williams know that we are agile and discerning in the category of colour expertise,” said Casey A. Ball, Sherwin-Williams Global Marketing Director for Flooring. “We will fine-tune the colour until it’s just right. It’s not unusual for us to generate dozens of colour samples in gray or blue, for example, as we assist designers in discovering the perfect shade for the project.”