Behr Paint announces 2022 Colour of the Year and launches new product
Behr Paint Company announced its 2022 colour of the Year, Breezeway MQ3-21, a silvery green shade with cool undertones inspired by earth, and mimics sea glass found on the shore of salty beaches.
“A new year brings the opportunity to embrace a sense of renewal and pursue untapped passions,” says Erika Woelfel, vice president of colour and creative services at Behr Paint Company. “Whether it’s lacing up our hiking boots, or breaking out the gardening tools, Breezeway inspires us to fully embrace the hobbies or adventures, both near and far, that excite us. We look forward to a colour that welcomes a hopeful sense of renewal, restoration and healing.”
Breezeway will be available in the brand’s newest product, BEHR DYNASTY: a four-in-one product that offers DIYers, Pro painters and design professionals a product to deliver durable results.
“BEHR DYNASTY is the result of our relentless drive to improve the painting experience, providing our most advanced paint ever with the rich colour of BEHR paints,” said Jodi Allen, Global Chief Marketing Officer at Behr Paint Company. “We are confident this new formula will provide everything paint professionals, designers and DIYers want in both performance and colour.”
“BEHR DYNASTY offers our most stain repellent, scuff-resistant, fast-drying one-coat coverage paint all in one can,” said Jeff Kinnaird, EVP of merchandising for The Home Depot. “We believe this is the most innovative paint offering in years through our exclusive relationship with BEHR, and we’re thrilled to offer this innovation to our customers.”
The peaceful hue pairs perfectly with many other colours of the newly revealed BEHR 2022 colour Trends palette, including Whisper White HDC-MD-08, and Perfect Penny S180-6.
To celebrate the 2022 colour of the Year and colour Trends palette, Behr will help turn one winner’s dream to reality with a grand prize of up to $50,000 to start a new business or travel the world.
Consumers can enter the colour in Motion Sweepstakes for a chance to win the grand $50,000 prize. The five first prize winners will each receive a $1,000 gift card to The Home Depot. Sweepstakes is open to U.S. and Canada residents only and ends at 11:59 P.M. PST on September 28, 2021.