According to a recent survey conducted for Formica Canada by Léger regarding home renovation plans, householders are planning to refurbish their homes 16 months after the pandemic emerged. Among the 1,000 homeowners surveyed, 30 per cent plan to renovate their kitchen or bathroom in the next year.
In addition, 29 per cent of respondents indicate that they have plans to renovate their kitchen or bathroom, but are postponing them due to lack of funds. Renovations are on the mind of a majority of respondents, with only 37 per cent indicating that their kitchen and bathroom do not need renovations.
When renovating their kitchen, choosing the countertop is the primary focus of the project or second only to cabinet colour for 55 per cent of respondents, while 13 per cent say a renovation can be carried out without changing the countertop.
When looking for a new countertop, the top features, ranked as very important or important by 80 per cent or more of respondents, are, in order: easy maintenance and cleaning, durability, value for money, stain and bacteria resistance.
The survey further reveals that 57 per cent of respondents rated environmental sustainability as a very or somewhat important, indicating a growing concern that Formica Canada is working to address, including its plan to be carbon neutral by 2030 and initiatives in Canada to reduce the environmental impact of its operations.
When asked what they consider most important in terms of respecting and protecting the environment when evaluating their next kitchen countertop choice, respondents prioritize the following factors:
- Non-toxic materials (67 per cent)
- Locally manufactured materials (47 per cent)
- Locally sourced materials (44 per cent)
- Certified materials: GreenGuard, FSC, etc. (44 per cent)
- Traceable materials (40 per cent)
“The results of this survey show that kitchen and bathroom renovations remain priority projects for many citizens. They also show the importance respondents place on their choice of countertop and the factors they consider important in their decisions, including the growing emphasis on the environment,” said Christelle Locat-Rainville, Marketing Director for Formica Canada. “Formica Canada’s products meet the needs of renovators, while respecting their requirements for quality, performance, maintenance and environmental friendliness.”
