Reflect Architecture, Toronto
Photography by Jeremie Warshafsky
This “athleisure” retail concept began with the client: two sisters looking to bring high-quality, well-designed athletic leisure apparel to fit any womxn who wants wear it. The design team was asked to create an environment that would celebrate form and curves, with a little tone for everyone. While they were at it, the entire building was shored up, re-clad, and the residential unit above the store was redesigned to accommodate the two entrepreneurial sisters. The 930-sq.ft. space has three retail areas with a pop-up space at the back where brand collaborations can ensure the store is constantly evolving and always has something fresh for their community. The sheer-wrapped, mirror-clad change area features two changing pods capped by halo lighting fixtures and spacious enough for those trying on attire to check out how the pieces fit and get some opinions before strutting out to the street.