Allsteel announces partnership with Fritz Hansen
Allsteel Inc. is kicking off 4th Quarter 2021with a new partnership with Danish design brand, Fritz Hansen. The joint venture builds on Allsteel’s current list of strategic partnerships with Normann Copenhagen, Corral USA and Zilenzio,
“Allsteel is proud to partner with Fritz Hansen, a brand known for its iconic designs.” says Adam Ames, Vice President, Product & Marketing. “We are fortunate to add such classic pieces with a historical legacy to our portfolio and believe their understated luxury and expert craftsmanship will be a welcome addition for our current and future customers.”
Fritz Hansen and Allsteel share values in beauty, quality and authenticity. With both companies’ origins in cabinet making, this union has an added element of synchrony and compatibility. Fritz Hansen’s portfolio of products will add another layer to Allsteel’s existing collection of product solutions.
“For almost 150 years, our collection of iconic designs have been used in homes and various spaces across the globe, and through the partnership with Allsteel, Fritz Hansen is excited to expand its distribution in North America.” says Henrik Holm Pedersen, Vice President Americas. “In collaboration with Allsteel, we believe the partnership can help realize the ambition of bringing long-lasting, quality furniture that stands the test of time, into the lives of more people and spaces.”
Initial product offerings will include (but not be limited to): Let Chair (shown above), Planner Table and Shelving, the Egg and Swan Chairs, and a variety of Series 7 chair options. These, along with other popular Fritz Hansen products will be on display in Allsteel showrooms.