Pantone introduces 17-3938 Very Peri, “a dynamic periwinkle blue hue with a vivifying violet red undertone,” says the company, as the 2022 colour of the year.
“PANTONE 17-3938 Very Peri helps us to embrace this altered landscape of possibilities, opening us up to a new vision as we rewrite our lives. Rekindling gratitude for some of the qualities that blue represents complemented by a new perspective that resonates today, PANTONE 17-3938 Very Peri places the future ahead in a new light,” says Pantone.
Pantone further describes the colour of the year as a “symbol of the global zeitgeist of the moment and the transition we are going through.” The company states that the new hue is indicative of new standards we have adapted from an intense period of isolation.
According to Pantone, digital design helps us to stretch the limits of reality, opening the door to a dynamic virtual world “where we can explore and create new colour possibilities. With trends in gaming, the expanding popularity of the metaverse and rising artistic community in the digital space.”
“As we move into a world of unprecedented change, the selection of PANTONE 17-3938 Very Peri brings a novel perspective and vision of the trusted and beloved blue colour family,” says Leatrice Eiseman, Executive Director, Pantone colour Institute. “Encompassing the qualities of the blues, yet at the same time possessing a violet-red undertone, PANTONE 17-3938 Very Peri displays a spritely, joyous attitude and dynamic presence that encourages courageous creativity and imaginative expression.”
“The Pantone colour of the Year reflects what is taking place in our global culture, expressing what people are looking for that colour can hope to answer,” says Laurie Pressman, Vice President of the Pantone colour Institute. “Creating a new colour for the first time in the history of our Pantone colour of the Year educational colour program reflects the global innovation and transformation taking place. As society continues to recognize colour as a critical form of communication and as a way to express and affect ideas and emotions and engage and connect, the complexity of this new red-violet-infused blue hue highlights the expansive possibilities that lie before us.”
