GE Appliances Canada announces a multi-year partnership with Canada Soccer

GE Appliances Canada is entering a multi-year partnership with Canada Soccer as the team’s first-ever appliance brand partner.

The partnership, negotiated by Canadian Soccer Business (CSB), will kick off ahead of Canada’s first FIFA World Cup Qatar 2022 Qualifiers match of 2022 on January 27.

GE Appliances Canada Kicks off Multi-Year Partnership with Canada Soccer (CNW Group/GE Appliances Canada)

“When we started out, we were clear we wanted to take our sponsorship of soccer to the next level. GE Appliances wanted to go beyond being a typical corporate sponsor,” said Bob Park, Chief of Brands for GE Appliances Canada.

“We’re thrilled to be welcoming GE Appliances Canada as a partner and an official supporter of the Canadian Soccer community,” said Dr. Nick Bontis, Canada Soccer President. “GE Appliances strives to instill quality and excellence in everything they do, values that we bring on and off the pitch each and every day. With a shared passion for the advancement of the sport in Canada, we can’t wait to work together to bring this partnership to life.”

The multi-year partnership between GE Appliances and Canada Soccer will launch with in-stadium branding and signage during home matches as well as broadcast integration and will be followed by PR, digital and social media executions in the months to come.

“We welcome GE Appliances Canada as an official partner of Canada Soccer’s National Teams,” said Shaun Guest, Vice President, Canadian Soccer Business. “GE’s commitment and investment in soccer in Canada is something we appreciate and look forward to working with them.”