Pantone announces its first-ever NFT collaboration
Pantone announced an initiative with Paris-based multidisciplinary artist, Polygon1993, to give away nine NFT artworks inspired by their 2022 Colour of the Year, Very Peri (17-3938 ). This was part of its Colour of the Year 2022 reveal in December 2021, whe the company announced it would be building on Tezos to explore colour in the digital world.
The first five NFTs will be offered for free on Tezos’ largest NFT marketplace, Objkt. The first drop of two pieces will go live today, and the second drop of three pieces will launch on March 10 at 7am EST.
In order to obtain the NFTs, users will need to possess a Tezos digital wallet. First-time NFT collectors can set up a digital wallet via Kukai, using DirectAuth to link an existing Google, Twitter, or Reddit account.
An additional drop of four, brand new NFTs created by Polygon1993 will be available exclusively at Tezos’ SXSW 2022 experience, Block/Space, between March 11-14, on a first-come, first-serve basis.
“As we further explore and create products and services for our community that complement the digital and physical landscape, we are excited to continue our partnership with Polygon1993 and Tezos to explore new avenues for creativity like NFTs and how colour can influence this creation,” said Elley Cheng, Vice President and General Manager of Pantone.”
Polygon1993 collaborated with Pantone to create this collection of digital glitch art using a combination of techniques that incorporate analog cameras and merge it with current digital tools, creating a sense of motion while working with still imagery. A process called circuit bending, Polygon1993 utilized small knobs and buttons to capture everything in high-definition. The slightest movement of a knob creates a completely new shape, so it had to be handled with precision to ensure each piece was executed correctly.
“When I first saw PANTONE 17-3938 Very Peri, it immediately took me back to my childhood. The blue and red undertones gave the colour a retro vibe that inspired me to incorporate nostalgic effects that transport people to the past,” explained Polygon1993. “With digital tools, I was able to create something new that stems from the old but makes it new and futuristic. It showed me we don’t have to erase everything we learned as kids – instead, we can transform it and give it a new purpose.”