Kirei launches sustainable acoustic baffle with Nike Grind

Kirei, a provider of eco-friendly design materials for interiors, announced a collaboration with Nike Grind. The Air Baffle is an acoustic ceiling baffle inspired by the clean, modern lines of the Nike Air Max, and made from recycled shoes and water bottles.

The ceiling baffle combines the acoustic performance of recycled PET felt with a soft filling made from Nike Grind, a mix of recycled materials created from Nike’s end-of-life footwear. Composed of 12mm EchoPanel, Air Baffle is available in 40”, 48”, 72”, or 96” lengths in any of EchoPanel’s 33 colours.

“The Air Baffle is a window to the future of acoustics,” says John Stein, President of Kirei. “This is Kirei’s highest performing and most sustainable product yet. Air Baffle is one more step towards a sustainable future, reducing waste and supporting a circular product life cycle with Nike Grind.” 

Product designer Michael DiTullo constructed Kirei’s Air Baffle drawing from over 20 years of experience creating products for brands such as Google, Honda, Converse, and more. DiTullo has been a Creative Director at Kirei since 2019, and he previously spent nearly a decade contributing to footwear design, packaging direction, ad campaign direction, and brand positioning for Nike. 

“In my career, I have worked on hundreds of shoes for Nike, Jordan, Converse, and other brands. It was a real joy to design a product that helps rescue those shoes from the landfill at the end of their useful life as footwear and find a new, long-lasting use case for them as a visually striking architectural acoustic product.” DiTullo said.

The ceiling baffle comes fully enclosed or with the option of a short or long window. The windows are 3mm thick in a matte finish, made with Class A fire-rated PETG (specially formulated co-polyester resin). The plastic has excellent chemical resistance and is GREENGUARD indoor air quality certified. It also contains 40 per cent pre-consumer recycled content, is 100 per cent recyclable, and qualifies for LEED MR Credit 4 and IEQ Credit 8/1 & 8.2 (daylight and views). The ceiling baffles are shipped ready to install using suspension cables and mounting hardware – no assembly required.

The Air Baffle’s EchoPanel exterior is a low VOC, Red List Free material with published ingredient transparency through Declare and third-party certification by Global GreenTag. Made from over 60 per cent recycled PET, each panel diverts 235 single-use plastic bottles from global landfills and waterways.

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