Game On: Boutique Imaginaire Saint-Bruno

L’Imaginaire of St-Bruno’s new transformation takes customers into an immersive recreation experience adorned in the  colours of the playful universe of the game store.

Photo credit: Ulysse Lemerise

Designed by Perron, the intentions of this first branch in Montreal are broken down through the different thematic areas, standing out from each other for their theatrical and singular character.

The user first enters the space through a passageway wrapped in coloured arches, ultimately opening onto the central aisle, a place conducive to meetings and exchanges and offering a panoramic view of the different sections.

Photo credit: Ulysse Lemerise

The monumental wooden structure constitutes the transition between the real and the fantastic worlds, while acting as a signature of the boutique’s design. The addition of a coffee counter at the entrance creates a multisensory experience, while also creating sharing space.

The circulation and product presentation spaces are delimited by coloured regions on the ground and aerial structures, allowing users and employees to navigate freely and instinctively through the departments. At the end of the course, a huge counter inspired by genius bars brings together the greatest connoisseurs, eager to answer all your questions.

Photo credit: Ulysse Lemerise

“Our design mission was therefore to build an experience in itself that would make it possible to remove the shopping center atmosphere and offer enthusiasts a space for meetings and exchanges that seems to escape the real world,” says Perron. “Our team also had the opportunity to work on the design of the Quebec branch, which puts forward an equally unique concept, and which is in progress.”

Technical sheet
Official Project Name – Boutique Imaginaire Saint-Bruno
Client – Imaginaire
Year: 2020
Architects & Designers: Perron Design
Implication: Creating in-store experiences, Design Concept, Custom made furniture design, technical drawings, Project management
Engineer: Dallaire Consultants
General Contractor: Dama Construction
Photographer: Ulysse Lemerise