Keilhauer announced a company rebrand, just before NeoCon in Chicago, where the business will be launching three new product lines along with their refreshed look.
The furniture manufacturer states that the revamp of the logo, company colours and tagline has been “a passion project years in the making” led by Keilhauer’s Chief Marketing Officer Meghan Sherwin, and the company’s marketing department.
“The new branding is contemporary, connoting luxury and confidence, while still remaining approachable,” says Meghan Sherwin. “With this rebranding, we wanted to make sure we still held on to that cleverness and sophistication that we are known for – this branding manages to represent all of the above.”
This rebranding comes with a new company tagline: Design That Sustains, which represents Keilhauer’s designs, and commitment to manufacturing sustainably-minded products and other eco-friendly initiatives.
To ensure they were tapped into the architecture and design community’s perception of their brand, Keilhauer worked closely on this project with ThinkLab.
ThinkLab conducted numerous focus groups with their database of architect and design professionals across the United States, providing Keilhauer with qualitative information and insight that guided the company’s rebranding strategies.
Keilhauer’s rebranding project was also executed in partnership with Québec-based creative marketing and communications agency, Cossette.
