Polestar cars announced the opening of Polestar Montréal, which will operate out of a radical multi-story container showroom in Laval, Quebec.
This new showroom features Polestar’s signature minimalist design aesthetic. The brand’s retail approach will continue to evolve, as seen with the debut of this architectural concept, and will offer the same immersive consumer experience.
“Quebec is a crucial province for Polestar, especially since residents are particularly interested in electric mobility, and now is the right time to introduce the home of the brand in Montréal,” says Hugues Bissonnette, Head of Polestar Canada. “With the recent introduction of the 2022 Polestar 2 variants in Canada, our performance EV now qualifies for a provincial incentive of $8,000 in Quebec. The opening of Polestar Montréal marks the perfect time and place to continue to accelerate Polestar 2 sales in Canada.”
Polestar Montréal is now officially open to the public, located at 2350 Boulevard Chomedey, Laval, making it the third storefront in Canada – in addition to Polestar Spaces in Toronto and Vancouver.
“The implementation of this new Polestar showroom is a significant step toward brand awareness in a key Canadian region,” said Anthony Taddeo, Dealer Principal, Automobiles Volta Laval, Inc. “The Québecois are leaders in electric vehicle adoption, so by partnering with an innovative brand such as Polestar, we are able to provide residents and visitors a way to further explore electric mobility and automotive sustainability in an immersive environment.”
The brand will continue to expand its retail footprint across North America, with more than 35 showrooms planned to be open by the end of 2022.
