BeautiTone celebrates 60 years of the Barbie Dreamhouse with Mattel
BeautiTone is celebrating the 60th anniversary of the Barbie Dreamhouse by partnering with Mattel Canada to release a curated collection of Barbie-inspired paint colours.The BeautiTone Barbie Dreamhouse Colour Collection features hues for kids’ bedrooms, living rooms and the playroom: “We are thrilled to partner with Mattel to celebrate 60 years of the Barbie Dreamhouse by offering Canadians a playful way to beautify their homes through colour. The Barbie Dreamhouse Colour Collection is the perfect example of giving dreams a home,” said Laura Baker, Chief Marketing Officer, Home Hardware Stores Limited. “Through our line of BeautiTone paint colours, we aim to inspire Canadians of all generations to rethink their use of colour and create living spaces where they feel confident, energized and inspired.”
The BeautiTone Barbie Dreamhouse Colour Collection comprises 13 colours, each with its own Barbie-inspired persona. In addition to the classic Barbie pink seen throughout her Dreamhouse, the colour collection offers vibrant hues, and approachable neutrals and pastels.
“Glow Up”, a radiant yellow that is as bright as Barbie’s dreams, adds a burst of sunshine to a playroom, and “Career Goals” is a muted blue that brings a sense of calmness and offers a more sophisticated transformation.
“We are excited to partner with BeautiTone, exclusively at Home Hardware and Building Centres, to bring the colours of the Barbie Dreamhouse to Canadians’ homes,” said Jennifer Gileno, Head of Licensing at Mattel Canada. “For the last 60 years, the Barbie Dreamhouse has been a spectacular home that allows kids to immerse themselves in Barbie’s world and gives them the room to dream. The curated colours in this collection were created to continue inspiring imaginative play, beyond the Barbie Dreamhouse, in the homes of those who love Barbie.”
To bring the campaign to life, BeautiTone is working with well-known designer and television host, Tiffany Pratt, to share how the colour collection can be used within various areas of any home.
“I’ve always been inspired by the colours of Barbie’s world and fell in love with her back in 1983. Loving You Barbie™, complete with her heart-adorned gown, was my constant companion,” says Pratt.
“The BeautiTone Barbie Dreamhouse Colour Collection has something for everyone so anyone can create their own space to bring their dreams to life. From the kid’s room to the kitchen, adding flashes of colour brings energy and joy to the home.”
The BeautiTone Barbie Dreamhouse Colour Collection is available exclusively at Home Hardware, Home Building Centre and Home Hardware Building Centre locations across Canada. Colours are available in BeautiTone’s Designer, Signature, Pure and PRO paint lines.
For more information, and to visualize the Barbie Dreamhouse Colour Collection, visit www.homehardware.ca/en/barbie.