Behr Paint introduces new premium spray paint and DIY concept
Behr Paint Company introduces two new products, BEHR PREMIUM Spray Paint, and Dopamine Décor – a concept about exploring the power of getting started on home improvement projects and how it can positively change your mood.
According to Behr, research shows that there is a connection between mood and procrastination. The company aims to help Canadians boost their productivity, whether you’re a beginner or an experienced painter. The concept is a DIY coach for millennials and first-timers and it’s offered at every price point so everyone can transform their space with the colours such as:
- Interior paint and primer (Behr Premium Plus, Behr Dynasty & more)
- Exterior paint and primer (Paint & Primer, Behr Marquee & more)
BEHR PREMIUM Spray Paint is available in 36 colours including eight new metallic finishes like Antique Copper, Dark Steel, and Soft Iron.
The aerosol spray paints feature an enhanced formulation that combines paint and primer properties in a single can, delivering a premium, durable finish that will help revitalize furniture and décor items inside and outside of the home.
“BEHR PREMIUM Spray Paint is a necessary staple to have handy for home refresh projects,” said Jodi Allen, Behr Global Chief Marketing Officer. “The variety of available paint colours invite you to #SprayItYourWay, giving new life to household items from dining room tables to outdoor wicker chairs. The transformation opportunities are endless.”
The spray paints are designed for both indoor and outdoor use; seamlessly adhesive to a variety of surfaces including wood, metal, plastic, cast stone, and wicker.
BEHR PREMIUM Spray Paint can be found exclusively at The Home Depot, available in 28 core colours, including Behr’s 2022 Colour of the Year, Breezeway, as well as eight metallic colours, including Oil Rubbed Bronze, Titanium, and Champagne Gold.