GOODLAND exceeds Wood-Fired Bathing sales predictions

GOODLAND, a new brand dedicated to creating design-forward immersive outdoor living products, inspired by Japanese bathing culture,  sees a surge in demand for authentic connections with nature.

According to the Canadian company, its first offering — a Wood Burning Hot Tub — has exceeded the sales predictions and shipped hundreds of tubs far and wide across North America,

Photo credit: Hideaway Creative for GOODLAND 2022

Founded by furniture maker and designer Craig Pearce, GOODLAND creates well-designed, minimalist products to reconnect with nature, whether in the middle of the city or the middle of the forest. The Wood Burning Hot Tub is only the first in a series of upcoming products, each designed to promote everyday rituals and the simple act of slowing down outdoors.

Originally, Pearce expected to only sell a few dozen a year, but the interest hugely exceeded expectations: “It’s so exciting to see the growth of GOODLAND. Two years ago it was just a wild idea, and the reception we’ve received has blown us away, truly,” says Pearce. “Not only are people buying tubs but customers are claiming it has changed their lives — it’s like we’re building a community of authentic bathing fanatics, and I love it. It’s been an exciting time and a challenge for our small team, but we’re all here putting in the work with a smile on our faces.”

Photo credit: Hideaway Creative for GOODLAND 2022

GOODLAND’s Wood Burning Hot Tub is made entirely from recyclable materials — like aluminum, western red cedar, and oak — and crafted in Canada. The Wood Burning Hot Tub is an inviting way to enjoy your outdoor space when the weather gets colder, too, and can even be used as a cold plunge when temperatures rise up. 

From the ritual of slowly making a cup of coffee in the morning to disconnecting from devices, GOODLAND is part of a growing movement that celebrates the beauty of slowness, rather than grasping at instant gratification. In an era where technology is part of virtually every experience, GOODLAND encourages analog moments. Intentional design is also paramount. The Wood Burning Hot Tub has become a feature at notable design-forward properties like Arro Dunes in Joshua Tree, or Doah House in Virginia’s Blue Mountains.

Technical sheet

Wood Burning Hot Tub

Aluminum, Cedar & Brass Details

92″ x 37″