Gentilhomme Studio unveils art installations for Orlando International Airport
The digital art installation at Orlando International Airport’s Terminal C is a Gentilhomme original project that reconsiders passenger relationships to the airport.
The Montreal-based creative studio used advanced CGI, machine learning, live action, and immersive underwater filmmaking, along with 3D motion tracking technology that renders imagery in real time on massive screens.
Under the mantra ‘the knowns and the unknowns of Central Florida’, the installations feature a multitude of original content, from underwater manatees swimming in the Crystal River, to SpaceX rocket launches, while also exploring lesser-known beauty like the vast ranchlands and the downtown Orlando skyline.
Located at the center of the Palm Court, the primary public gathering space for all departing guests, the Moment Vault serves as an iconic centerpoint. The installation is designed as an organic structure composed of 3 morphing garden-like exterior walls.
These nature walls house a whimsical interior where guests are immersed in a 360 degree interactive world featuring scenes from Mars, swims with manatees, fireflies, and fish. The content covers 2,979 square feet LED panels on both sides of three curved walls.
Up to 30 full body users’ movements are tracked in 3D in real-time and are transformed into interactive silhouettes on screen to engage in a collaborative, participatory, and immersive experience.
Designed as an expansive panoramic reveal, the core identity is expressed as an architectural element which blends seamlessly into the airport’s architecture. A triptych of 32-foot-high screens spanning 114 feet give the illusion of three windows that open up onto mesmerizing scenes that celebrate Orlando.
Gentilhomme’s in-house cinematographers, along with a local production team, shot with 12K resolution cameras at more than 20 different locations within a 50-kilometer radius of the airport.
The portal installation, which is scheduled to launch in the arrival and departure area in 2023, will take the form of a helical structure whose exterior and interior are covered with a multitude of screens that unfold 360 degrees across four floors in 32 high resolution screens.
The Experiential Media Environment (EME) project was a collaborative effort among the Greater Orlando Aviation Authority, Gentilhomme Studio, Sardi Design, Burns Engineering, MRA International Group, Hahn International, SACO, Smart Monkeys, Electrosonic, and many more.
“The arrival and departure from an airport is the first and last impression you have of the city you are visiting. Our role was therefore to define the identity and history of each of the works in order to create unforgettable emblems, thus defining the airport’s identity. Our goal is to always make the technology invisible to leave audiences in complete awe,” says Thibaut Duverneix Founder and CEO of Gentilhomme, and Creative Director of the multimedia mandate.