Lemay + Escobar is rebranding as Lemay_id, a renewal of its New York City-based interior design studio that first launched in 2015.
Based on a philosophy of identity being central to interior design, Lemay_id’s concise and impactful brand embodies a studio’s bespoke and thoughtful approach.
“The launch of Lemay_id is a reaffirmation of our team’s dedication to their craft, and this brand captures their honed ability to explore concepts presented by clients and to express them through the mediums of design and space,” says Robert Fiorino, Chief Marketing Officer at Lemay.
Created using the studio’s own branding and graphic design team, Lemay_id’s logo is a succinct expression of its purpose. With a focus on interior design through the initialism of ‘id’, the symbol speaks to the core elements of the team’s creative and personalized process: Ideas and identities.
From hospitality to living environments and beyond, Lemay_id’s use of narrative and artistry explores the concept of ‘where you are is who you are’, and how space can be a form of storytelling.
Sparked from a desire to harness and grow a foundational team’s refined skills and in-depth knowledge, Lemay_id marks a period of growth for its combination of an accomplished studio, a lauded portfolio, and its many exciting interior design projects to come.
“Working from a renewed baseline of an outstanding team and track record, and sheer creative drive, this transformation elevates the impactful and breathtaking work that our designers have unveiled and will be unveiling in the months and years to come,” says Amro El Chabti, Lemay_id’s Senior Partner and Regional Director.
