Two largest brands of the Asia Furniture Show Circle prepare for comeback

Southeast Asia’s largest B2B furniture trade show, the Malaysian International Furniture Fair (MIFF), and the Indonesia International Furniture Expo (IFEX) will return next month from March 1-12.
Now in its 8th edition, IFEX will be held at the Jakarta International Expo Kemayoran (JIExpo) from March 9–12 with the theme of redefine, inspire, and innovation. IFEX will feature more than 500 exhibitors with various furniture products, woodcraft furniture, rattan furniture, and outdoor furniture. The exhibition will be held at a venue with a total area of 60,000 square meters.
The Malaysian International Furniture Fair will run from March 1-4 at the World Trade Centre Kuala Lumpur (WTCKL) and Malaysia International Trade & Exhibition Centre (MITEC). According to the organization, China’s border reopening will bring over 200 companies from several cities and the debut of Furniture China @Malaysia Show in MIFF for its first ever edition outside Shanghai.
“MIFF is a pivotal platform for Malaysia’s furniture exports. It offers valuable opportunities to Malaysian manufacturers especially SMEs to become exporters in a cost-effective way because there are quality buyers from so many countries in one single show. As a strategic partner of MIFF since 2012, MFA congratulates MIFF on such a strong comeback after a tough pandemic period,” says Mr Steve Ong, President of Muar Furniture Association (MFA).

“We are extremely delighted that MIFF is now back to pre-pandemic scale. After the uncertainties of the past few years, the show boosts the growth of the global industry and trade. MIFF offers an incredible range of opportunities for our customers to grow their business and gain visibility among buyers all over the world. We welcome Furniture China and the brands it brings to add value to the exhibit floor and enhance the overall experience for our customers,” says Ms Kelie Lim, General Manager of MIFF.