Salone del Mobile.Milano 2023
Rho Fiera was abuzz as visitors from around the world gathered for Salone del Mobile.Milano and the return of Euroluce, the biennial show-within-a-show dedicated to lighting innovations.
The 61st edition of the show notched up 307,418 attendees recorded over the six days, from 181 different countries, up 15 per cent compared with 2022. More than 2,000 exhibiting brands took part, 34 per cent of them from 37 different countries.
“The 61st edition of the Salone del Mobile.Milano was an international success, and we are really delighted that it exceeded expectations. The number of attendees makes for an exceptional result, which we worked very hard, deeply and radically for, to bring new meanings and values to the trade fair visit and create new experiences for the visitors who came along,” said Maria Porro, president of the Salone del Mobile.Milano. “We have learned several important lessons from this edition: we have learned that it is indeed possible to redesign a huge event like the Salone in order to propel it into the future, that sustainability really is achievable when the entire system pulls together, and that new content can be devised and employed in order to generate knowledge, growth and value.”
Thanks to the input of Milanese architecture and engineering firm, Lombardini22, Salone del Mobile.Milano rethought the fair layout, including this year’s 31st edition of Euroluce. Rather than being stand-centric, the exhibition mimicked the spatiality of Italian urban centres and allowed companies such as Flos, Lasvit, Vivida and Wave Murano Glass (clockwise from left) to shine in an irregular and fluid circular route.