Humanscale has announced that Todd Bracher has been appointed as creative director for the global brand.
Bracher has served as a strategic advisor and design partner for over 15 years and will lead creative and strategic positioning across Humanscale’s branding and product development in his new role.
Over the years, the two have worked together to create various products and global activations, including the award-winning Path chair.
“Todd has been a valued design partner for over 15 years, recently overseeing the design of our Path chair, celebrated for being the world’s most sustainable. We’re excited to have Todd officially join our team as creative director to continue to drive design innovation that elevates the human experience while creating a positive impact on the planet,” said Humanscale founder and CEO, Bob King.
“As a longstanding partner of Humanscale, I have always been inspired by the company’s commitment to innovation and pioneering environmental stewardship,” said Bracher. “I’m thrilled to help guide the coming years of the business as we establish a new era of meaningful change for both people and the planet.”
As a principal of Studio Bracher and a veteran in the international design industry with over 22 years of experience, Bracher is also recognized as a voice in American design, with over 200 products in the market, two dozen patents, and numerous global design awards.