Duravit builds world’s first climate neutral ceramic plant in Canada

Duravit Canadian Ceramic Production Facility. Design firm: DAD Architecture / Design (Image courtesy of Duravit AG)

Duravit, a renowned designer of bathroom products, is building  the world’s first climate-neutral ceramic production facility in Canada.

This venture at the Matane site in Québec marks a significant stride towards an ecologically responsible future.

This  initiative, set to begin operations in early 2025, is set to generate 240 new employment opportunities. Its core focus is on crafting ceramic sanitary ware, including toilets and washbasins, utilizing renewable energy sources.

Notably, the introduction of an electric roller kiln, powered by hydropower, is poised to revolutionize the firing process. This approach is projected to curtail CO2 emissions by a staggering 11,000 tons annually, setting a precedent for the industry.

Political support has been instrumental in realizing this project, with the Canadian government contributing a repayable sum of $19 million via the Regional Economic Growth through Innovation (REGI) program. The Government of Québec is also extending a loan of $11 million through the ESSOR program, administered by Investissement Québec.

The establishment of this avant-garde facility has been achieved through collaborative efforts, notably with SACMI, an Italian manufacturer of ceramics machinery and plants. This partnership has yielded innovative synergies and the development of a novel kiln technology, tailored to the demands of the sanitary ceramics sector.

A hallmark of this project is its resolute commitment to achieving CO2-neutrality. By harnessing renewable energy, primarily hydropower, Duravit is on track to achieve a zero-emission production process.

This approach, developed in tandem with industry leader SACMI, underscores the potential for CO2-neutral production in energy-intensive sectors while also demonstrating the feasibility of this goal.

In tandem with its environmentally conscious production methods, Duravit has designed sustainable logistics. Raw materials are sourced locally in Canada and from the neighboring USA, ensuring a streamlined and eco-friendly supply chain. These ceramic components, destined primarily for the North American market, play a pivotal role in Duravit’s growth strategy.

“This world-class facility sets a new global standard for sustainable manufacturing andunderscores Duravit’s commitment to innovation atall scales. Once operating, the new facility willhave a significant impact on the North American market supporting strategic sales and brand initiatives as well as optimizing distribution andservice for customers across the US and Canada,” said Bob Downie, president & CEO of Duravit USA, Inc.

Pascale St-Onge, Minister of Sport and Minister responsible for Canada Economic Development for Québec Regions said, “The Government of Canada’s investment in this project will not only bring a world-renowned business to Québec, but also a business that has distinguished itself by its ability to innovate for over 200 years. By focusing on Québec and its hydroelectricity as a source of clean, renewable energy, Duravit Canada is demonstrating that it is possible for growth and the fight against climate change to go hand in hand.”