Sherwin-Williams announces 2024 Color of the Year

Sherwin-Williams has recently unveiled the 2024 Color of the Year; a calming blue hue called Upward SW 6239.

Photo credits: Sherwin-Williams

Sherwin-Williams has recently unveiled its Color of the Year for 2024, “Upward SW 6239,” a tranquil and serene blue hue that invokes a feeling of calmness.

“Upward SW 6239 represents the gentle forward momentum in all of our lives,” said Sue Wadden, director of colour marketing at Sherwin-Williams. “It brings to life that carefree, sunny day energy that elicits a notion of contentment and peace. With this colour, we invite our consumers to take a pause and infuse a new sense of ease and possibility into their spaces – one that doesn’t overwhelm, but rather establishes meditation and tranquility.”

Emerging from the grounded hue of the 2023 Color of the Year, “Redend Point SW 9081,” Upward SW 6239 extends a light, uplifting tranquility.

“As we play with colour, it’s essential to consider their interactions thoughtfully,” said Wadden. “Warmed-up blues might lead to hues that appear muddled and lackluster, which is why preserving the crisp edge and magnetic allure of cool blues is vital. It’s in these subtle nuances that create spaces that are timeless and inspired.  We’re excited to share this beautiful colour and, craft interiors that exude harmony and evoke a sense of enchantment.”

The ethereal blue shade is featured as part of Palette No. 1 within the Sherwin-Williams Colormix Forecast 2024, titled “Anthology: Volume One.” Wadden suggests harmonizing this colour with various shades, including blues and greens, deep tones, and subtle tints such as Snowbound SW 7004, Drift of Mist SW 9166, Gale Force SW 7605, Tricorn Black SW 6528, Honeydew SW 6428, Palm Leaf SW 7735, and Antiquarian Brown SW 0045.

Photo credits: Sherwin-Williams

“Used as an accent or all over, on both interiors and exteriors, Upward SW 6239 (224-C1) clears the way for lightweight open-mindedness when used in commercial settings,” said Wadden. “The hue serves as a reminder to pause and ponder limitless possibilities that can be unlocked in our work, dining, educational spaces and beyond.”

From the Colormix Forecast, the team has chosen Upward SW 6239 as the 14th official Color of the Year.