Keilhauer Unveils Revamped Showroom in New York

The completely revamped showroom serves as a sanctuary for creativity and conversation within the New York Design Center.

Photography: Steve Tsai, Figure3

Following an extensive renovation, Keilhauer is unveiling their flagship showroom in New York.

The showroom, located in the New York Design Center at 200 Lexington Ave., is Keilhauer’s largest one in North America.

The revitalized space is a reflection of Keilhauer’s commitment to innovative design as well as creating environments that aim to inspire. Along with capturing the essence of the brand, the showroom also provides an immersive experience for visitors.

Photography: Steve Tsai, Figure3

“Keilhauer’s reimagined New York showroom is a testament to our unwavering commitment to innovation and excellent design,” said Meghan Sherwin, president of Keilhauer. “This is a space that showcases our wide range of high-quality, handcrafted furniture and also provides a functional, accommodating workspace for our team and their A&D clientele.”

Photography: Steve Tsai, Figure3

The showroom features various flexible workspaces meant to facilitate sales appointments, host industry events and inspire creative co-working sessions.

“Our main focus was to craft an open-concept layout that not only serves as a warm and inviting backdrop aligned with Keilhauer’s brand ethos but also takes showroom visitors on a journey founded in intentional interactions,” said Mardi Najafi, VP of retail strategy and design at Figure3. “We strategically positioned a social hub and bar at the center of the showroom to foster a more hospitable environment, encouraging guest and staff connectivity. Additionally, this space is versatile and can be activated for hosting various events, including new product launches and industry celebrations.”

Photography: Steve Tsai, Figure3

Figure3 worked with Keilhauer’s brand palette and incorporated charcoals, alabasters, deep blues, and accents of golden orange to create an aesthetic that was warm and inviting. Materials used in the showroom include Keope wood-effect porcelain tiles arranged in a herringbone pattern.

There was also a strategic placement of Interface carpeting sections to help define specific areas within the open-concept design, but also to allow visitors to test products across different surfaces. Both the tile and carpeting are carbon neutral and keep with Keilhauer’s commitment to sustainability.

Photography: Steve Tsai, Figure3

“For this project, we wanted to stray away from the typical ‘art gallery’ style of the white backdrops [you often see] in many furniture and lighting showrooms,” said Najafi.

Large windows allow for natural light to enter the space which helps to enhance the showroom experience. Two back-lit panels feature Keilhauer’s product photography, which is accompanied by original art pieces curated by by the brand that celebrates new and renowned artists from across the globe with a focus on female artists.

In the renovated space, one of the design highlights is the entryway’s large-scale limestone feature wall and neighbouring linear ridged wall paneling. This branded installation can be seen through the outer glass walls of the showroom, which allows visitors to easily locate Keilhauer.

Photography: Steve Tsai, Figure3

The Design Center section of the showroom, which is located beside the large windows, features a large power-enabled table from Keilhauer’s GSD collection to accommodate group design sessions.

The 7,000-square-foot showroom has been outfitted with state-of-the art digital connectivity features, such as Smart TVs and ultra-modern virtual meeting devices. Traditional lighting was upgraded to the energy-efficient Lutron LED lighting system that offers four preset lighting temperatures.

Keilhauer’s subsidiary brand Division Twelve also has a presence in the New York showroom, through a shop-in-shop section designed by Mardi Najafi and his team. The aesthetics of this space juxtapose against the Keilhauer showroom.

The New York showroom is now open for business and is by appointment only.