Yabu Pushelberg tapped to create major exhibit for Kohler at Salone del Mobile

Kohler Co. has partnered with Yabu Pushelberg to create a curated display at this year's edition of Salone del Mobile.

Photo credit: Vicki Hafenstein

Kohler Co. will soon be returning to Salone del Mobile and this year, has partnered with global design studio Yabu Pushelberg to create an environment where art, design, technology, and well-being intersect.

“Our focus on design leadership and product innovation comes to life through this multi-brand presentation, at a show that celebrates the forward-thinking creativity of the world’s best architects, designers, and developers,” said Larry Yuen, Kohler International Group president. “With shared values in creating immersive experiences and compelling designs, Yabu Pushelberg is a natural partner for Kohler Co.’s Salone del Mobile booth this year.”

Photo credit: Vicki Hafenstein

The designed facade evokes water in motion and takes guests on an exploration of form, texture, and light. Kohler, Kallista, Kast, and Klafs brands are presented through a series of curved spaces which showcase the latest in innovation, design and wellness. Each vignette has been carefully choreographed to highlight the integration of form and function.

“We are thrilled to partner with Kohler Co., leaders in innovative design solutions at Salone del Mobile 2024 and debut our first booth design in Milan. We wanted to create a booth with presence and together, we designed a world where luxury meets purpose and innovation is harmonized with wellbeing,” said George Yabu and Glenn Pushelberg, founding partners of Yabu Pushelberg.

Photo credit: Vicki Hafenstein

Much of the display will emphasize the links between technology, design, and wellness within the modern bathroom.

The Kohler Co. exhibit space will also celebrate the 50th anniversary of Arts/Industry through an art installation created by artist and program alumni David Franklin. This  collaborative artist-in-residency program between the kitchen and bath manufacturer and John Michael Kohler Arts Center is housed within the Kohler vitreous china and cast iron factories.

Image credit: Kohler Co.

The immersive experience will be open daily in Hall 22 – Stand H10 H6 from Tuesday, April 16 until Sunday, April 21.