Coverings Announces Programs and Activations for Upcoming Event in Atlanta

This year's edition of Coverings is set to feature various onsite activities, live demonstrations, show floor tours, and more.

Photo: Coverings 2023

Coverings, an international tile and stone exhibition and conference in North America, has released a roster of popular and new onsite activations for Coverings 2024, which will take place from April 22 to 25, 2024, at the Georgia World Congress Center in Atlanta.

Coverings 2024 will bring together thousands of architects, designers, contractors, distributors and other industry professionals for an immersive experience of ceramic tile and natural stone. Onsite activities, live demonstrations, show floor tours and interactive programs have been organized to provide hands-on experiences as well as real-time solutions for all applicable industry segments.

Over 25,000 international showgoers are expected to gather throughout the course of the four-day event where attendees will be able to explore various  global pavilions hosted by leading tile associations and product manufacturers from 40 countries.

The four key tenets of Coverings 2024 include “Health & Wellness,” “Sustainability,” “Outdoor Spaces” and “Timeless Luxury” which will be highlighted throughout the show floor. Communal activations, displays and market trends will showcase each tenet and provide attendees with experiences that emphasize the benefits and uses of tile and stone.

Headlining Coverings 2024’s new show floor features is the Outdoor Oasis, which was conceived and revamped from the popular Coverings Lounge of previous years. Attendees visiting this space will step into an “outdoor” environment filled with interior and exterior applications of ceramic tile. This space will also provide a centralized location for showgoers to attend learning sessions and network.

The Outdoor Oasis will also host the return of mindfulness workshops led by Gianna Vallefuoco, an artist, National Tile Contractors Association (NTCA) Five Star contractor and mindfulness teacher with Vallefuoco Contractors, LLC, and Ron Nash with LATICRETE International. These sessions are suitable for everyone and will feature unique topics such as “Intro to Mind Fitness,” “Mindful Leadership,” “Setting Up a Mindfulness Practice” and more.

Showgoers attending these “Health & Wellness” demonstrations will learn how to better deal with stress on the job site, discover how breathing can help deescalate heated moments, and learn how to use a growth-focused mindset to lead in their organizations.

Happy hours and giveaways are returning and will take place in the Outdoor Oasis, on April 23 and 24, starting at 4:00 p.m.  The Outdoor Oasis will also be the center for complimentary Contractor Tours and the Coverings 2024 Rock Star Awards Ceremony & 10th Anniversary Celebration, which will honour this year’s Rock Star Award winners on April 22 from 4:00 p.m. to 5:00 p.m.

The Galvanize Women’s Lounge is a brand-new networking area planned for Coverings 2024, that will offer a space for attendees to connect, celebrate and be inspired by like-minded women and industry peers.

Returning to Coverings 2024 is the Distributor Lounge sponsored by the Ceramic Tile Distributors Association (CTDA) and the North American Association of Floor Covering Distributors (NAFCD). This space, which is back by popular demand, will provide tile, stone and flooring distributors a quiet place to recharge. Light refreshments and snacks will be served in the lounge, which is located on the show floor in Hall B this year.

The Podcast Studio will continue to be a popular feature for attendees and exhibitors alike at Coverings 2024. The studio offers established podcasters across the tile, stone and construction industries an opportunity to record episodes during Coverings 2024.

The Stone Fabricator’s Alliance (SFA) is also bringing back its popular SFA Cage. This is the ideal place for fabricators and other stone and tile professionals to gather, network and learn new fabrication techniques. The SFA Cage will feature daily demonstrations on various topics, including how to work with and fabricate gauged porcelain panels that continue to grow in popularity.

The show floor will also include the return of the Artisan Showcase, a popular display that will showcase one-of-a-kind decorative tiles and accents and a stage with live demonstrations. World-class mosaicist David Arnott will be showcasing some of his pieces throughout the Artisan Showcase, along with creating an Earth Day-themed mosaic live during the show.

Photo: Coverings 2023

Earth Day activations taking place at Coverings 2024 will be kicked off through Coverings’ partnership with Clean the World, a global leader in sustainable, environmental and social impact solutions. Attendees will have the opportunity to participate in the “Clean the World” initiative by transforming used soap bars and plastic amenities that the hospitality industry would otherwise discard into lifesaving, essential supplies for communities in need across the globe. Showgoers will be able to volunteer a few minutes of their time to produce recycled hygiene kits April 22 in Hall B, Booth 1017 at Coverings 2024. The completed kits will then be donated to a local philanthropic organization in Atlanta.

A roundup of live and on-demand show floor tours, including four curated Audio Tours, will be available this year. The Contractor Tours are also returning, which will provide tour participants with opportunities to join NTCA for guided show floor explorations of the latest tools, equipment and allied products.

Coverings is also enhancing its popular lineup of interactive Stages for 2024 to feature all the latest and most important updates from tile and stone industry leaders.

The Artisan Stage has been added to Coverings’ lineup of show floor stages as a result of the size of the crowds at Coverings 2023’s Art Tile Showcase. Attendees will get to witness art tile makers and artisans as they show the steps required to create one-of-a-kind, hand-made tiles.

The Installation Innovation Stage will showcase live demonstrations for attendees while the Fabricator Stage will be returning for its second appearance at Coverings. Back for its third year, the Trends & Solutions Stage will feature exhibitors and industry professionals highlighting everything at the forefront of the tile and stone marketplace.

Coverings 2024 will also present an impressive schedule of educational sessions across three distinct tracks: “Installation & Fabrication,” “Materials & Trends” and “Workforce & Profits.”

Industry professionals can register to attend Coverings 2024 at no cost and learn more here.