Salone del Mobile.Milano 2024 sees record-breaking turnout

This year's edition of Salone del Mobile.Milano, featured 17.1 per cent more visitors than last year, and almost 2,000 exhibitors from around the world.

Photo courtesy of Salone del Mobile.Milano

This year’s edition of Salone del Mobile.Milano featured 1,950 exhibitors from 35 different countries, a Cultural Programme and a challenge called “evolution.”

With an increase of 17.1 per cent of visitors in comparison to 2023, the Salone del Mobile.Milano 2024 saw a record turnout with 361,417 attendees overall, equivalent to 100,000 more than in 2022.

Professional presences were up 26.8 per cent, with 65.8 per cent of them from abroad. The top 15 market geographies saw China make a great comeback, followed by Germany, Spain, Brazil, France, the United States, Poland, Russia, Switzerland, Turkey, India, the United Kingdom, South Korea, Japan, and Austria.

Photo courtesy of Salone del Mobile.Milano

The show also features various delegations from the United States, India, the United Arab Emirates, the United Kingdom, France and Saudi Arabia.

This year, there was a larger media presence than last year, with 5,552 accredited journalists and communication professionals for a total of 6,778 admissions and 50.4 per cent from abroad.

A total of 32,567 fans attended over the weekend, and there was an increase in the number of Italian and foreign students, which stood at 13,556, including 8,368 Italians, marking an average growth rate of 18.8 per cent.

Photo courtesy of Salone del Mobile.Milano

SaloneSatellite, accepted the invitation to discover the potential of a sector that generates meaning and beauty, through a mix of multidisciplinary skills, in line with the blue and green transition process that anticipates the future of the new
generations.

The digital community’s use of the Salone’s multichannel platform also exceeded expectations, with over one million interactions, a 60 per cent engagement rate, and 90 million impressions. The app achieved excellent results in
terms of service use from the matchmaking which saw a rise of over 39 per cent and interactive map navigation, with more than 450,000 searches.

Photo courtesy of Salone del Mobile.Milano

“The 62nd edition of the Salone del Mobile.Milano exceeded all expectations: it was a record edition. We saw exceptional results, thanks to the confidence of an ecosystem that, yet again, recognised the international leadership of the event,” said Maria Porro, president of the Salone del Mobile.Milano.