Benjamin Moore to Wrap Up Contractor Appreciation Month Celebrations in Toronto

Paint, colour and coatings company Benjamin Moore recently took their Contractor Appreciation initiative on tour and will be making its final stop in Toronto this week.

Photo courtesy of Benjamin Moore

To highlight the critical role painting contractors serve in the community, paint, colour and coatings company Benjamin Moore celebrated its third-annual Contractor Appreciation effort dedicated to residential and commercial painting contractors, and will finish off the celebrations with its custom Airstreams final stop in the Greater Toronto Area (GTA) on May 3 in Woodbridge, Ontario.

Along with the in-store events, the brand also deployed two custom Airstreams around the nation to host pop-up events for professional painters at select retailers. The experience included custom giveaways, product training, hospitality, entertainment and more.

“Painting contractors remain at the heart of the Benjamin Moore business,” said Mindy Murphy, vice president, customer segmentation marketing. “As we continue to highlight their contributions to the industry and the impact they have on residential and commercial spaces, we encourage homeowners to join us in celebrating their commitment to hard work, craft and quality.”

Photo courtesy of Benjamin Moore

Contractor Appreciation Month, which took place in April, aims to show gratitude to the community of painting contractors across North America for the work they do. The month-long celebration included in-store events, giveaways, product demonstrations, and more, alongside Benjamin Moore representatives and retailers.

The final stops will take place at Steele’s Paint, located at 4190 Steeles Ave W, from 7:00 a.m. to 10:00 a.m. and  Colour X, located at 8001 Weston Road, from 1:00 p.m. to 3:00 p.m.