Salone del Mobile.Milano 2024

This year's edition of Salone del Mobile.Milano featured almost 2,000 exhibitors from around the world and saw a record turnout with over 361,000 attendees.

Salone del Mobile.Milano 2024

Salone del Mobile.Milano 2024, which took place from April 15 to 21, 2024 in Milan, Italy, saw a record-breaking turnout with 361,417 attendees overall.

This year’s edition featured 1,950 exhibitors from 35 different countries, a Cultural Programme and a challenge called “evolution.”

The title of the communication campaign for the fair was “Where Experience Evolves,” which took place across 174,000 square meters of exhibition space at Milan Rho Fiera.

This year’s events included the EuroCucina, the International Bathroom Exhibition, and the celebration of the 25th anniversary of SaloneSatellite devised by Marva Griffin with the theme “Connecting Design since 1998.”

The 24th edition of EuroCucina / FTK, Technology for the Kitchen reflected on the hybridization of contexts, sustainability and artificial intelligence while the 10th edition of the International Bathroom Exhibition presented new aesthetic and design languages, focusing on nature, responsibility and innovative materials for well-being. 

The main installations included Interiors by David Lynch. A Thinking Room, Under the Surface, the project All You Have Ever Wanted to Know About Food Design in Six Performances, and a series of conversations called Drafting Futures. Conversations about Next Perspectives which took place in the Arena Drafting Futures space designed by Formafantasma.

Interiors by David Lynch: A Thinking Room was an installation in Pavilions 5 and 7 devised by David Lynch and curated by Antonio Monda. The installation invited visitors to have an immersive experience of silence and reflection before entering the fair.

Drafting Futures: Conversations about Next Perspectives, curated by Annalisa Rosso, presented encounters divided into two formats; talks in the morning and round tables in the afternoon. They hosted figures such as Francis Kéré, John PawsonJeanne Gang, among others, to discuss the role of design and architecture in perceiving and imagining the future. 

The SaloneSatellite, which celebrated its 25th anniversary with the theme, “Connecting Design since 1998,” aimed to serve as “a hub and incubator of connections between young professionals and global companies” with celebrations that includes mentoring with designers from past editions.

This year’s edition of the fair not only featured the latest in kitchen and bathroom designs but also indoor and outdoor furniture.

Salone del Mobile.Milano 2024
Salone del Mobile.Milano 2024 – Talk Pawson Sudjic
Salone del Mobile.Milano 2024 – The Preserve Journal
Salone del Mobile.Milano 2024 – Talk Pawson Sudjic
Salone del Mobile.Milano 2024 – The Preserve Journal
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Salone del Mobile.Milano 2024 – Salone Satellite
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