IIDA Launches Design Futurist Program to Advance Design Profession

The International Interior Design Association (IIDA) has launched a curriculum developed in partnership with the Future Today Institute (FTI).

The International Interior Design Association (IIDA) has announced the launch of the IIDA Certified Design Futurist program (CDF),  an in-class educational opportunity that aims to expand the forward-looking nature of design.

The CDF curriculum was developed in an exclusive partnership with the Future Today Institute (FTI).

FTI founder and CEO Amy Webb, as well as FTI senior foresight manager and IIDA futurist-in-residence Mark Bryan, collaborated with IIDA on a program based on FTI’s research-backed, proven methodologies.

“Designers behave like futurists every day,” said IIDA executive vice president and CEO Cheryl S. Durst. “They anticipate client needs and create spaces that serve humanity not just today, but for years ahead. But how do you quantify the incredible value of forward-looking design thinking, and create a real skill and capability around it? With this new certification, designers and firms gain a new capability with concrete business value, while the industries they serve benefit from research-backed foresight that enhances the investment in their spaces.”

Through the partnership with FTI, IIDA continues its commitment to advancing the profession of interior design and creating growth opportunities for designers, firms and the industry.

“Strategic foresight is an important capability in every business intent on navigating a rapidly evolving future,” said Webb. “Designers who learn to apply and adapt strategic foresight, and firms that develop company-wide capabilities, will ensure that projects anticipate and proactively address future challenges and opportunities for clients, and for the community.”

Strategic foresight has become a crucial skill for businesses and clients. According to IIDA, designers, product developers, real estate brokers, managers, researchers, executives, entrepreneurs, manufacturers, dealers, and sales teams can all benefit from knowing how to practice it.

As a result, the course has been designed with each of these roles and aspects of the design industry in mind, and is backed by an evidence-based-research methodology that has been deployed by companies worldwide.

Participants can expect to bring meaningful change to their organizations and help see and shape the future of the business. Clients will also benefit from the CDFs’ ability to generate long-term insights that can lead to future decisions that may drive success.

The curriculum development and testing is currently underway. The program will accept its inaugural class in early 2025.