Marketplace Events Acquires 31 Shows from Master Promotions

The 31-show deal brings the total number of events produced by the company to 111 in both the U.S. and Canada.

Photo credit: Nova Scotia Ideal Home Show

Marketplace Events (MPE) has announced the expansion of their Canadian business with the acquisition of 31 events from Master Promotions, Ltd. of Saint John, NB.

The acquisition will take MPE’s Canadian business into 15 new Canadian markets as well as Alaska.

The 31-show deal which includes 14 sport/outdoor shows, seven home shows and 10 trade events, is the largest
acquisition in MPE’s history, bringing the total number of events produced by the company to 111. The acquisition also includes seven home shows, all of which are in new markets for the company. All staff currently associated with the 31 shows will become employees of Marketplace Events and continue in their current roles.

Seven Canadian home shows are part of the deal and include the PEI Provinical Home Show, Saint John Home Show, Spring Ideal Home Show, Fredericton Home Show, Pictou County Home & Outdoor Show, Truro Home & Outdoor Show and Edmundston Home & Outdoor Show.

“We’re absolutely thrilled about this acquisition,” said Mark White, CEO of Marketplace Events. “It’s a monumental step for us, bringing 31 incredible shows and expanding our presence into 15 new Canadian markets and Alaska. This deal not only increases our portfolio but also strengthens our ability to deliver top-notch events across North America. We’re excited to welcome the talented teams from these shows into the MPE family. We will continue to grow these dynamic events, providing exceptional experiences for exhibitors and attendees alike, and driving success in each local market.”

Photo credit: Fredericton Home Show

MPE currently operates 15 home shows in Montréal, Ottawa, Vancouver, Calgary, Edmonton and Winnipeg. Additionally, the company’s VP of Western Canada, Jill Kivett, also serves as the current president of CAEM (The Canadian Association of Exposition Management).

The purchase of the 14 sport/outdoor shows, which includes 13 Canadian shows and the Great Alaska Sportsman Show in Anchorage, AK, comes just three months after MPE announced it was entering the sport/outdoor category with their acquisition of four U.S. events in March from O’Loughlin Trade Shows (OTS).

The deal also includes 10 trade events, in the heavy equipment, fisheries, forestry and technology sectors. While Marketplace Events has primarily operated business-to-consumer shows, the company operated a trade show in the motorcycle category which they eventually sold.