Groupe Must Société, formerly known as Groupe Home Société, has announced a rebranding initiative.
Its Home Société stores, originally branded as a grouping of furniture brands Maison Corbeil, MUST, Jardin de Ville and La Galerie du Meuble, will now be named MUST SOCIÉTÉ.
This change aims to unify the company’s physical retail presence and aligns the in-store experience with the e-commerce platform, mustsociete.com, launched earlier this year.
All MUST SOCIÉTÉ locations will now feature premium European and Canadian brands, many of which were previously exclusive to select stores such as Maison Corbeil. This aims to create a one-stop-shop destination from medium to high-end home furnishings including Four Hands, Kartell, Ligne Roset and more.
The name change will immediately affect nine stores, including locations in Toronto, Mississauga, Ottawa, Montréal, and Laval.
This rebranding is part of a larger strategic investment in growth and customer experience. The company’s future plans include a new consolidated head office in Laval and a new outlet concept.
“This rebranding is a pivotal step in our growth strategy,” said Walid Laaraba, president of Groupe Must Société. “The goal is to unify our brands under one banner to clarify our customer positioning and significantly strengthen awareness of our store concept. By consolidating under MUST SOCIÉTÉ, we are creating a more cohesive and powerful identity that resonates with our clients and streamlines their shopping experience, both online and in-store.”
The transition will be visible with new signage rolling out across Toronto and Montréal locations in early October.
The full rebranding of all designated stores is expected to be complete by early 2026.
