The Loneliest Colour | Sherwin-Williams
Sherwin-Williams has announced Offbeat Green SW 6706 as the Loneliest Colour 2026, its least-used tint, which is now being reframed. At a time when warm neutrals and safe palettes continue to dominate interiors, Sherwin-Williams is making the case for a more expressive approach to colour, spotlighting a vivid green many homeowners may have previously overlooked.
Offbeat Green SW 6706 is a citric lime green with warm yellow undertones that balances boldness with livable warmth. The campaign taps into a shift toward individuality in interiors, encouraging homeowners to design spaces that feel uniquely theirs. The shade works well as an accent across cabinetry, powder rooms, creative spaces, and layered interiors, paired with soft neutrals, earthy tones, and natural textures. Rather than forecasting the next “it” colour, the Loneliest Color 2026 challenges the idea that “popularity defines good design,” encouraging people to rediscover the beauty in unexpected shades.
RONA and Canadian Industries Limited (CIL) have partnered to introduce RONAPRO by Dulux, a new paint line developed for professional painters. Designed to meet the day-to-day demands of professionals working on various projects, this new paint line delivers performance and value across a range of products. This new paint portfolio features four quality tiers, ensuring the right range of sheen, tintable bases, and size formats to meet professional needs.
“By partnering with CIL and leveraging the strength of Canadian brands SICO and Dulux, we are making it easier for customers to choose the right paint. By launching RONAPRO by DULUX, we are providing a great addition to our assortment and delivers professional grade quality paint at great value for our PRO customers,” said Doug Young, chief merchandising officer at RONA inc.
ECOTY “Bark” | BeautiTone
BeautiTone has revealed its 2026 Exterior Colour of the Year: “Bark” (WSBT02), a warm, transparent stain that enhances the natural grain of wood, elevating outdoor structures. Formulated with advanced resins and UV-resistant pigments, “Bark” is engineered to withstand harsh weather conditions, resist peeling and cracking, and provide protection against moisture damage. The shade is a tribute to nature’s imperfections and celebrates the beauty of the unaltered, inspired by nature’s palette.
“Designed to enrich outdoor living spaces with authenticity and timeless character, ‘Bark’ is an homage to the quiet strength of the forest,” said Kristen Gear, specialist, colour and graphic designer, BeautiTone Paint and Home Products. “With Bark, the grain of the wood feels deeper, the texture more pronounced, and the colour unmistakably natural. At the same time, contractors can feel confident recommending it for projects that demand both visual impact and reliable, long-term performance.”
Alkemis brings nature and design together and aims to create more intentional interior spaces. As one of the only Cradle to Cradle Certified paints in North America, Alkemis is ethically produced to help support healthier indoor environments and more balanced living. Alkemis’ mineral-based paint formulations eschew the environmentally harmful synthetics and toxic pollutants typical of modern paint brands. Alkemis Paint was co-founded in 2021 by Maya Crowne and Price Latimer. The company is women-owned and the manufacturing process is 100 per cent emission-free.
Alkemis Paint is also one of the only paint companies in the U.S. that fulfills all five covenants of the Mindful Materials Common Materials Framework and the American Institute of Architects Materials Pledge. The products contribute to LEED Certification Points, WELL Building Standard Points, and the United Nations Sustainable Development Goals, and are certified by Parsons Healthy Materials Lab, meeting their rigorous product evaluation requirements.
