Behr Paint Company will once again sponsor Jill of All Trades (JOAT) at select colleges across Ontario, continuing its support for women in the skilled trades.
As part of the partnership, the company is helping introduce young women to career opportunities in the painting trades while promoting greater diversity and representation across the industry.
JOAT gives students in grades 9 to 12 the opportunity to explore careers in skilled trades through hands-on experiences. The events are designed to encourage more young women to consider careers in fields where they have traditionally been underrepresented.
As part of its involvement, Behr connects participants with working professionals, helping reduce early barriers to entering the painting profession and the broader construction sector.
“Painting is more than applying colour to a surface, it’s a skilled profession that requires precision, problem-solving, technical knowledge, and creativity,” said Christine Speagle, director of brand marketing at Behr Canada. “We are proud to support JOAT because we believe more young women should see painting as a pathway to a meaningful, lucrative, and fulfilling career.”
“Our industry needs talented people with fresh perspectives. Women are reshaping the future of the trades, and we’re investing in the programs that bring the next generation in.”
The JOAT sponsorship builds on Women in Paint, a Behr program that recognizes professional women painters and connects emerging tradeswomen with mentorship, community, and visibility. Together, the two efforts support students considering careers in the trades as well as professionals already working in the industry.
Through its products, partnerships, and community involvement, Behr supports efforts to build a stronger, more diverse future for the painting industry.
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