Fiera Milano is expanding the Host brand into North America with the launch of Host America, a new trade show that will debut in Orlando, Florida, next year, in partnership with NAFEM and alongside The NAFEM Show.
Host America will feature coffee equipment and vending technologies, gelato equipment and refrigeration, furniture, tableware and hospitality design, and bakery and pastry equipment. The event will focus on professional hospitality, foodservice, and food retail, connecting exhibitors with the U.S. market.
The partnership with NAFEM places Host America alongside The NAFEM Show, providing international manufacturers with access to North American buyers and foodservice professionals.
The launch comes as the U.S. remains the largest market for professional hospitality equipment, with demand estimated at €24.8 billion in 2025 and projected to reach nearly €27 billion by 2029.
ExportPlanning estimates Italy is the United States’ seventh-largest supplier of professional hospitality equipment globally and the largest within the European Union. Italian exports to the U.S. increased from €395 million in 2019 to €689 million in 2025, led by bakery and pastry equipment, where Italy supplies 28 per cent of U.S. imports. Exports of gelato equipment and refrigeration also grew significantly, rising from €71 million to €286 million over the same period.
The launch follows the debut of Host Arabia and is part of Fiera Milano’s broader effort to expand the Host brand into international markets through regional events in Milan, Riyadh, and Orlando.
Host America will take place in Orlando, Florida, from February 11 to 13, 2027, at The NAFEM Show.
The 44th edition of Host Milano will be held at Fiera Milano from October 22 to 26, 2027.
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