WHAT’S YOUR STORY?
Your work tells a story about you. One project, or one chapter, at a time you become the firm that does… [your story goes here]. Building a business is about making the most of that story with the right audience at the right time. The Oomph Group works with architects, planners, engineers and interior designers to make sure their stories are heard. Let us help answer the question… what’s your story?
We help AEC designers tell their stories through integrated marketing and business development plans that make them more competitive and help them grow their firms.
We begin with brand strategy development, leveraging practice strengths to position firms with unique identities and compelling language. Our work is aimed at ensuring firms stand out from competitors and offer a platform to begin conversations with prospects, clients, employees and stakeholders.
- Market, competitor and prospect research
- Marketing, brand and BD audits
- Facilitated visioning, planning and strategic positioning exercises
- Work with leadership teams to define strategic direction
- Development of BD targets and positioning relative to competitors
- Practice key brand messages and communications plans.
- Advertising and communications calendar
- Budget development, KPI/ROI targets and measurement.
Integrated marketing and business development plans that drive growth and revenue:
- For individual disciplines, sectors, services and markets in North and South America, Asia, MENA region, and the Caribbean
- Target market research, identification and prospect database development
- Personas – develop public profile across a spectrum of touchpoints/media
- BD outreach plans, tactics and support materials
- Liaison with Federal and Provincial trade development and diplomatic offices to enter new overseas markets and procure work
Business development training:
- Coaching for prospecting, presenting and interviews
Pursuit strategies, management and production:
- Pursuit plans, Go/No-go strategies
- Project and process management
- Writing, editing and graphic design
- Win/loss assessments
When you’re ready to tell your story, we can help you in a million ways. A new logo? An online meeting and education program? A booklet on the firm’s Passivhaus portfolio? A speaking tour, a PR campaign, or a client event? Check, check, check – we can help.
Marketing and business development systems and materials:
- Logo/brand design/redesign
- Websites and project microsites
- Selection and roll out of CRM and E-mail marketing systems
- Portfolio, sectoral brochures, presentations, slide decks, video case studies, graphic templates
- Portrait and project photography, coordination, art direction and staging.
- Video for portfolios, project case studies, thought leadership
Marketing campaigns that boost your firm’s profile and create opportunities to meet prospective clients:
- Client, stakeholder and internal communications campaigns
- Thought leadership, content marketing, social media, video
- Speaking strategies and tours
- Public relations, online and special events
- Corporate Social Responsibility programs
- SEO, PPC, mobile
- Direct mail, e-mail marketing
- Advertising and media buying
- Trade show strategies, promotion, coordination and support
- Award and competition entries