Think pink. That’s the message Sico is sending to Canadians this fall with the announcement that it will donate a portion of sales of its disappearing-pink Flat for Ceilings paint to support lifesaving breast cancer research.
Starting Sept. 1, Sico will donate $1.25 to the Canadian Cancer Society for each gallon of Flat for Ceilings with pink dye paint sold nationally. The campaign, called Changing Lives, One Coat at a Time, aims to sell a total of 40,000 cans, resulting in a $50,000 donation in support of breast cancer research.
Sico’s Flat for Ceilings latex paint rolls on pink and dries to white, letting users see clearly which sections have already been painted.
“Sico is committed to making a difference in the fight against breast
cancer, which will impact more than 22,700 Canadian women this year
alone,” said Stéphanie Pelland, Sico marketing communication manager. Pelland says that the company was inspired to support the cause by some of its employees, who were already involved with the Canadian Cancer Society and regular participants of its annual Relay For Life event.
“The Canadian Cancer Society is pleased to benefit from the support of the Sico brand, its employees and customers through the Changing Lives, One Coat at a Time campaign,” says Lesley Ring, the Canadian Cancer Society’s director of corporate development. “With their help, the Canadian Cancer Society will continue to fund Canada’s best breast cancer research, moving us ever closer to the day when no woman need fear a diagnosis of breast cancer.”