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What’s black & gold & very expensive?


Porsche Design presents the P’9981 smartphone from BlackBerry in a gold edition strictly limited to just 25 devices worldwide. This special edition of the brands’ smartphone features special high-quality materials, a purist design and innovative technology. The P’9981 Gold will be available from selected Porsche Design stores from June 2013.

The Porsche Design P’9981 Gold has a stainless steel case with a gold-coloured titanium coating. The case is also finished with a 24-carat gold layer. The phone features a keyboard that is perfectly tailored to the case, a crystal-clear touchscreen and a hand-wrapped leather back. The limited-edition number is on the camera cover on the backside of the smartphone, and is milled from a solid block of 24-carat gold.

The P’9981 Gold smartphone also features an exclusive BlackBerry PIN number, identified by the prefix code “2AA,” which identifies to other BlackBerry customers that the owner has a Porsche Design P’9981 smartphone.

The Porsche Design P’9981 smartphone from BlackBerry is based on a powerful platform which features a 1.2 GHz processor, modern sensors with support for augmented reality experiences, and the ability to record videos in HD quality. The P’9981 also has 8 GB internal storage and a 16 GB Micro SD card. In total, the storage can be expanded up to 40 GB. The smartphone also features Liquid GraphicsT technology, which provides a smooth, fluid visual experience on the phone’s high resolution 24-bit graphic display.

The user interface in the Porsche Design P’9981 Gold features a unique design, and includes a BlackBerry browser which allows fast, fluid Internet surfing that is among the best on the market. The software comes with advanced applications like the Wikitude “augmented reality” world browser, which takes advantage of the phone’s array of sensors.

The black version of the Porsche Design P’9981 smartphone from BlackBerry received the globally acknowledged “red dot” award for the “best of the best 2013” for design quality. In addition, the renowned Plus X Award team voted the P’9981 the “Smartphone of the year 2012.”

Porsche Design is a luxury brand with a particular focus on technically inspired products. The brand was founded in 1972 by Ferdinand Alexander Porsche, whose products have stood for functional, timeless and purist design ever since. The products are designed in the Porsche Design Studio in Zell am See, Austria and sold around the world in the company’s own stores, shop-in-shops, high end department stores, exclusive specialist retailers as well as the official online shop (porsche-design.com/shop).

BlackBerry and related trademarks, names and logos are the property of Research In Motion Limited.  


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