After 35 years, the Toronto International Film Festival is finally providing an opportunity for movie lovers to take home their TIFF experience – thanks to a new store carved into the corner of the new TIFF Bell Lightbox on King Street West. The TIFF Shop was conceived by J.C. William Group and created by Marcotte Design in collaboration with the festival.
The designers faced a major challenge, presented as they were with three walls of “non-merchandisable” glass. The solution proved to be bold 10-foot-high freestanding structures, made of translucent acrylic, along with a soaring feature wall. These key features provide a sculptural vehicle for displaying TIFF products, from clothing and accessories to niche books and DVDs. A palette of subtle greys and white allows the merchandise to pop; hits of orange – courtesy of jazzy plastic water bottles and crisp signage – add a little zing.
With its focus on both form and transparency, Marcotte Design’s store suits the TIFF Bell Lightbox to a T.