Hanjie Wanda Square is a new luxury shopping plaza located in the Wuhan Central Culture Centre, one of the most important areas of Wuhan City in China. Its exquisite design is by Ben van Berkel / UNStudio’s.
Following a competition in 2011, with design entries from national and international architects, UNStudio’s overall design was selected by Wanda as the winning entry for the facade and interior of Hanjie Wanda Square. The shopping plaza houses international brand stores, world-class boutiques, catering outlets and cinemas.
In UNStudio’s design the concept of luxury is incorporated by means of focusing on the craftsmanship of noble, yet simple, materials and combines both contemporary and traditional design elements in one concept.
Says Ben van Berkel, “Reflection, light and pattern are used throughout Hanjie Wanda Square to create an almost fantastical world. New microcosms and experiences are created for the shopper, similar perhaps to the world of theatre, whereby the retail complex becomes almost a stage or a place of performance and offers a variety of different impressions and experiences to the visitor.”
SYNERGY OF FLOWS
For the design of Hanjie Wanda Square, attention and visitor flows are guided from the main routes towards the facades and entrances of the building. From the three main entrances visitor flows are thereafter guided to two interior atria. The concept of “synergy of flows” is key to all of the design components; the fluid articulation of the building envelope; the programming of the dynamic facade lighting and its content; and the interior pattern language that guides customers from the central atria to the upper levels and throughout the building via linking corridors.
The facade design reflects the handcrafted combination of two materials: polished stainless steel and patterned glass. These two materials are crafted into nine differently trimmed, but standardised spheres. Their specific positions in relation to each other recreate the effect of movement and reflection in water, or the sensuous folds of silk fabric.
The geometry ranges from full stainless-steel spheres to a sequence of gradually trimmed spheres down to a hemisphere, with an inlay of laminated glass with printed foil. The spheres have a diameter of 600mm and are mounted at various distances on the 900 x 900mm brushed aluminium panels, which were preassembled and mounted on site.
The architectural lighting is integrated into the building envelope’s 42.333 spheres. Within each sphere LED-fixtures emit light onto the laminated glass to generate glowing circular spots. Simultaneously a second set of LED’s at the rear side of the spheres create a diffuse illumination on the back panels.
A total of 3,100,000 LED lights where used to cover the 17894-square-metre media facade. Various possibilities to combine and control these lights allows diverse media lighting effects and programming of lighting sequences related to the use and activation of the Hanjie Wanda Square.
The interior concept is developed around the North and South atria, creating two different, yet integrated atmospheres. The atria become the centre of the dynamic duality of the two Hanjie Wanda Square identities: Contemporary and Traditional. Variations in geometry, materials and details define these differing characters.
Says van Berkel, “In Hanjie Wanda Square, a circular motif is repeated in many different ways, both in the facade and throughout the interior. The patterns used were influenced by numerous cultural references, both traditional and contemporary and are connected to fashion, products and everyday consumer items, but also to the use of pattern in art and in our cultural history. Patterns drive our aesthetic choices, whether they be personal or shared and in Hanjie Wanda Square act as a background to the world of desire encapsulated in the contemporary shopping plaza.”
With two main entrances, the North atrium is recognized as a main venue hall, and the South atrium as a more intimate venue hall. The North atrium is characterized by warm golden and bronze materials reflecting a cultural, traditional identity.
In the South atrium, silver and grey nuances with reflective textures reflect the city identity and its urban rhythm.
Both atria are crowned by skylights with a funnel structure that connects the roof and the ground floor. The funnel structures are each clad with 2,600 glass panels and are digitally printed with an intricate pattern. In addition, each funnel integrally houses a pair of panorama lifts.
For more info, visit http://www/unstudio.com/