Benjamin Moore, North America’s paint, colour and coatings brand, has announced its Colour of the Year 2017 – Shadow 2117-30, a rich, royal amethyst.
The brand also unveiled Colour Trends 2017, a corresponding palette consisting of deep, saturated hues. The Colour of the Year was unveiled to interior designers, influencers and media at an exclusive event in the Stephen A. Schwarzman Building of The New York Public Library.
“Allusive and enigmatic, Shadow is a master of ambiance. It is a colour that calls to mind a ‘past’, yet it can also make a contemporary, colour-confident statement,” said Ellen O’Neill, Benjamin Moore Creative Director. “Shadow is sophisticated, provocative and poetic, it can bring energy to a space or harmony and a moment of respite.”
The Benjamin Moore Colour Studio forecasts colour trends after a year of research attending major industry shows around the world, while also taking cues from standouts in architecture, fashion, textiles, home furnishings and the arts. Fine art emerged as a leading inspiration, highlighting the correlation between an artist’s use of colour and light to create mood.
The Colour Trends 2017 palette features 23 hues ranging from muted pales to saturated deeps. In curating the palette, the Colour Studio lent significant consideration to the pairing of colours and relationships between colour families, as well as a newfound level of colour confidence in deeper hues among design professionals and consumers. The inspirational Colour Trends 2017 colour card illustrates the use of colour in ways that celebrate how shadow and light travel throughout a space during the course of a day.
To learn more about the Benjamin Moore Colour of the Year and Colour Trends 2017 palette, visit www.benjaminmoore.ca.
Benjamin Moore reveals its Colour of the Year 2017, Shadow 2117-30, a rich, royal amethyst. (CNW Group/Benjamin Moore)