GE Appliances brings new taste to Toronto’s Castlefield Design District with the opening of the Monogram Design Centre. The new state-of-the-art facility was designed by celebrated architecture firm Hariri Pontarini Architects, perhaps best known for McKinsey & Company’s Toronto headquarters located in the Victoria campus of the University of Toronto. It opened its doors this week with proper fanfare.
The innovative space provides Torontonians with an unparalleled experience for showcasing appliances, one that is inspired by consumers who have a love and respect for food.
The custom Design Centre and cooking studio is meant to be a place where discerning homeowners and trade professionals can visit to be inspired, as well as to interact with Monogram’s line of luxury appliances. The freestanding two-story space features 4,000 square feet of spacious showroom on the main floor and a 2,500-square-foot cooking school on its upper floor.
“Monogram has earned the reputation as the badge for consumers who are actually looking to use their professional appliances. We have invested to create a unique space that celebrates Torontonian’s love of food,” says Philippe Meyersohn, general manager at Monogram. “Beginning with essentials like cooking with farm-fresh ingredients and high-quality appliances, and combining them with a true passion and respect for culinary innovation, the Monogram Design Centre will elevate Toronto’s Design District and culinary landscape.”
The new Toronto Monogram Design Centre offers visitors the ultimate sensory experience. A custom-crafted space designed by renowned architecture firm Hariri Pontarini Architects, an interactive cooking studio headed up by notable Toronto restaurant personalities Donna Dooher and Esther Benaim and an aromatic rooftop herb garden, are just some of the ways Monogram will cater to all the senses.
The addition of the Toronto Design Centre to the Monogram portfolio marks the evolution of Monogram as a luxury brand and elevates the Canadian appliance showroom space. GE opened the doors to its first Monogram Design Centre in 2008, located in the Architects & Designers Building in New York City. May 2013 saw the opening of the second North American Design Centre, located at LuxeHome in Chicago’s Merchandise Mart.
For more information, visit www.Monogram.ca
ALL ABOUT GE MONOGRAM
GE Monogram is the professional appliance brand inspired by your love of food. At GE Monogram, excellence and performance matter when it comes to its appliances because you will actually be using them.
ALL ABOUT GE’S MONOGRAM SHOWROOM
The showroom is located at 1290 Castlefield Ave., Toronto (corner of Castlefield and Ronald). Hours: 10 a.m. to 6 p.m, Monday to Friday; 11 a.m. to 3 p.m. Saturday.
The showroom most prominently features two fully functional kitchens outfitted by William Ashley and Le Creuset. They are:
• Forest Hill Kitchen: contemporary design, flush appliances
• Brooklyn Kitchen: transitional design, blend of classic and contemporary styles
Bathroom and kitchen fixtures leveraging different design styles outfitted by Kohler. Pentair purified water system that ensures the showroom and studio space are equipped with the perfect water for cooking
The “Great Cooks” cooking studio is headed up by notable restaurant personalities Donna Dooher (Mildred’s Temple Kitchen) and Esther Benaim (Great Cooks on Eight). The cooking studio features three working stations plus a chef’s station. It also offers filming capabilities allowing you to film the food and the audience during the cooking process. “Great Cooks” is equipped with an attached dining room allowing class attendees to dine after class and sample their work
The Monogram Design Centre, in consultation with Toronto Botanical Garden, will feature a green roof with an herb garden to ensure the freshest ingredients are used.
The main level of the showroom features a portrait wall showcasing many notable Torontonians with a passion for food. Those Torontonians also have custom Monogram kitchens in their homes. These include, but are not limited to:
• Kristin Donovan – Hooked
• Paul Rowan – Umbra
• Carl Heinrich – Richmond Station, Winner of Top Chef Canada
• Gnat Family – Mid Northern
• Geoff Cape – Evergreen Brickworks (CEO)
• Sarah Richardson – Sarah Richardson Design