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Htel La Ferme: a winning project


Management at both Groupe Le Massif and at architectural firm LEMAYMICHAUD, who was in charge of the interior design in consortium with STGM Architecture et Hudon Julien architectes, are proud to announce the Hôtel La Ferme project has won first prize at the Retail and Leisure Interiors Awards 2012, in the Hotels and Service Retailers category.

“It is a genuine honour to distinguish oneself on a global stage among 50 highly prestigious projects, of which Hotel Armani in Dubai, the Four Seasons in Guangzhou and the Lansbury in London,” says the instigator of the Hôtel La Ferme project, Daniel Gauthier.

Judges pointed out the importance afforded to local artisans during construction, and efforts to preserve the site’s local colour and authenticity. As well, they appreciated the use of materials such as wood, reminiscent of the Charlevoix’s history and the site’s past vocation in agriculture.

Says Hôtel La Ferme’s general manager, Richard Germain, “When people travel, they look for local flavour be it in the architecture, the design or the soul of the hotel where they stay. By working with local artisans and going with the rustic feel of wood integrated alongside modern elements, we translated the very authenticity that best characterizes us. Recognition from the Retail and Leisure Interiors Awards allows us to extend the scope of Québec’s savoir-faire everywhere around the world,” 

The Retail and Leisure Interiors Awards 2012 are among the most illustrious interior design and design awards around the globe. For the consortium LEMAYMICHAUD / STGM / Hudon Julien, it means major recognition for their work.

“Winning this award is equivalent to winning an Olympic gold medal in interior design. It heightens our credibility and international renown,” says LEMAYMICHAUD’s principal architect and associate, Alain Lemay. “We are extremely proud to have been able to push the limits of innovation with Hôtel La Ferme.” 

Projects were judged along the following criteria: Design excellence, originality, quality and mostly, the ability to communicate the historical aspect of a site through its decor. The judging panel was composed of Fiona Livingston, Cofounder and Director of Studiofibre, Jenny Jones, Director at Conran + Partners, Sean Hatcher, Director at ORMS, Paul Hanegraaf, from Creative Navigator at Milligan Retail, Stephen Jones, Regional Managing Principal – Asia at Woods Bagot, and Juliette Kinsman, Editor-in-Chief at Mr & Mrs Smith.

Hôtel La Ferme

Hôtel La Ferme has been in operation since last June, and has already met with great success among visiting and local clienteles both. Beyond its 145 rooms and lofts fanned out across five distinct pavilions, Hôtel La Ferme includes a train station, a lively public square, a restaurant spotlighting cuisine du marché dishes, a café, bar-lounge, multifunctional venue, six meeting rooms, a spa and a gym. Click here to see the complete presentation of the Hôtel La Ferme.  

Le Massif de Charlevoix

Le Massif de Charlevoix is a tourism and recreation destination that unfurls across three environments in the Charlevoix: The Mountain, the Train and Hôtel La Ferme. Beyond the ski area, the destination aims to offer a full range of experiences in tourism – from Québec City to La Malbaie, and Petite-Rivière-Saint-François to Baie-Saint-Paul – by way of a touring train and a diversified lodging offer, both at the Mountain and at its 145-room hotel complex in Baie-Saint-Paul.


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