BeachMint is a venture-backed social commerce company for designer-curated direct-to-consumer sites, founded by serial tech entrepreneurs Josh Berman (co-founder of MySpace) and Diego Berdakin. Announced recently, BeachMint will launch HomeMint with Justin Timberlake and his long-time friend and interior designer, Estee Stanley. Available exclusively online, the line will offer its namesake decor line, a curated selection of home goods and accessories, one of a kind finds, and art and photography from both established and up-and-coming artists.
“HomeMint combines my love of interior design with my passion for technology and innovation to create a brand that not only offers quality products, but also a personalized shopping experience,” says Timberlake.
Stanley counts some of the most high profile celebrities on her client roster, including Timberlake, with whom she has collaborated for years on his various homes: “Justin and I have such a great collaborative relationship. For us, HomeMint is like designing our customers’ homes together – we’re sharing our creativity and expertise to create a collection for the home as I would for a client.”
Says BeachMint CEO Josh Berman, “We’re excited to bring an affordable luxury home collection to our customers that combines Estee’s extraordinary portfolio of work and design experience with Justin’s impeccable aesthetic and sense of style.”
HomeMint will launch this Spring as the latest of BeachMint’s growing family of online brands, which includes JewelMint, by Kate Bosworth and celebrity stylist Cher Coulter; StyleMint by Mary-Kate Olsen and Ashley Olsen; BeautyMint by Jessica Simpson and celebrity skincare expert Nerida Joy; and ShoeMint with Rachel Bilson and celebrity stylist, Nicole Chavez, in collaboration with Steve Madden.