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Mario Botta designs 2009 Cersaie poster


For over a quarter of a century, Cersaie has made a name for itself as the premiere International Exhibition of Ceramic Tiles and Bathroom Furnishings.  With close to 1,000 exhibitors hailing from 34 countries and a 176,000 square meter show floor, the 5-day trade fair, held this year from September 29-October 3 at the Bologna Fairgrounds, is a showcase for cutting-edge products, modern designs and foremost trends.  

 

In addition, the 27th edition of Cersaie will be a platform for green design and innovation – from the products to the installations. As an example, show organizers, in collaboration with ExpoGreen, are developing an exhibition entitled, “Green Streets.”  The exhibit, which will launch at ExpoGreen (September 11-13) and run through the end of Cersaie, will cover more than 4,500 square meters of external space and will explore specific areas including a lake, farm, vegetable garden, maze, plant garden and more.  A ceramic tile walkway and ceramic projects created for the last three editions of the Milan Triennale are designed to unify the large green space.

 

The 2009 Cersaie poster has been designed by Italian architect Mario Botta. Botta is the tenth architect commissioned to design the Cersaie poster and carries on a tradition that began in 2000 with Ettore Sottsass and continued with Alessandro Mendini (2001), Massimo Iosa Ghini (2002), Denis Santachiara (2003), Hani Rashid (2004), David Palterer (2005), Antonio Citterio (2006), Toyo Ito (2007) and Thom Mayne (2008).  All of these architects share a common drive to push architecture forward, which dovetails with Cersaie and Ceramic Tiles of Italy’s mission.

 

For additional information, digital press releases and a schedule of the general conference program, visit Cersaie’s official website www.cersaie.it.


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