Particularly in times of crisis, a coherent brand presence becomes a survival strategy and successful communication design one of the most important differentiating tools for surviving in the market. However, good achievement always requires international comparison: as of now, designers, advertising agencies, and clients from all around the world are invited to enter their works to the “red dot award: communication design 2009”. An international jury will assess the works and the best will receive the “red dot”. Registrations for the competition can be made from now until 10 June 2009 at www.reddot.de/registration .
The festive awards presentation and the opening of the special exhibition “Design on stage – winners red dot award: communication design 2009” will take place on December 9 in the red dot design museum. After the opening, the award-winning works will be presented exclusively in the red dot design museum from 10 December 2009 until January 10, 2010.
red dot: design agency of the year
Every year red dot chooses an agency or a design office respectively as “red dot: design agency of the year”. This special honour, which entrants cannot apply for, is to distinguish an agency for its particularly continuous and innovative design achievements in the field of communication design.
The “red dot” quality label distinguishes works which have been certified by the jury to have very high design standards. In total, only 6.4 per cent of all submitted works received an award in last year’s competition.
red dot: best of the best
The best works in a category receive the “red dot: best of the best” for highest design quality. The winners of this distinction are invited onto the stage at the awards presentation where they receive their certificate.
red dot: grand prix
Among the works that have received a “red dot: best of the best”, the jury can award a “red dot: grand prix” for an especially outstanding work in each category, thus distinguishing them in particular. The winners of the “red dot: grand prix” are not announced until the award ceremony and receive the red dot trophy as a symbol of this special distinction.
10,000 euros prize money – the “red dot: junior prize”
Students and young
designers can participate with their works in the “red dot: junior award”. Good design achievements receive the “red dot” quality label, outstanding works the “red dot: best of the best”. Among all these works a “red dot: junior prize” is awarded to the best student work. The prize money amounts to 10,000 euros.